Brand Guidelines
Royal Gorge Region Guide
Our brand identity reflects the natural beauty, rugged adventure, and warm hospitality of Colorado's Royal Gorge region.
01
Brand Identity
The Royal Gorge Region Guide is the definitive resource for planning visits to Colorado's most spectacular canyon. Our brand communicates authority, adventure, and authenticity.
Authoritative
We are the trusted source for Royal Gorge region information — experiences, dining, lodging, events, and local knowledge.
Adventurous
We inspire visitors to explore the canyon, the river, the trails, and the town. The Royal Gorge isn't a place to sit still.
Authentic
We represent a real place with real people. No hype, no stock photos, no fluff — just Colorado's most dramatic natural wonder.
About This Site
Royal Gorge Region Guide is an independent tourism and visitor information resource for Colorado's Royal Gorge region. This site is operated by the site operator to serve the tourism community and visitors to the area.
Operated by the site operator
Email: info@royalgorge.org
02
Color Palette
Our colors are drawn from the Royal Gorge landscape — canyon sandstone, river blues, forest greens, and Colorado gold.
Primary — Canyon
Canyon Red
#B45309
Primary accent / CTAs / Links
Canyon Dark
#92400E
Hover states / Emphasis
Sandstone
#F5F0E8
Page backgrounds / Cards
Neutrals — Stone
Stone 50
#FAFAF9
Light backgrounds
Stone 200
#E7E5E4
Borders / Dividers
Stone 600
#57534E
Body text
Stone 900
#1C1917
Headings / Display
Accents — Experience Categories
River Blue
#3B82F6
Rafting / Water adventures
Forest Green
#22C55E
Hiking / Nature
Rail Red
#DC2626
Scenic railway / Events
Gold
#F59E0B
Stars / Ratings / Highlights
03
Voice & Tone
We speak as local experts who know the region inside out. Our tone is confident, informative, and welcoming — like a trusted friend showing you around.
Do write
“The Royal Gorge drops 1,053 feet from rim to river — that's deeper than the Empire State Building is tall. America's highest suspension bridge hangs 956 feet above the Arkansas River. It's something you have to see in person.”
Don't write
“THE MOST INSANE CANYON EVER!!! You literally WON'T BELIEVE how deep it is!!! OMG the views are ABSOLUTELY INCREDIBLE!!!”
Informative
Lead with real facts, distances, and details visitors need
Inviting
Make every visitor feel welcome, whether first-time or returning
Confident
We know this region — state it plainly, don't oversell
Local
Write from experience, not from a brochure or press release
Partnership & Media
Interested in partnering with the Royal Gorge Region Guide or need brand assets for press or marketing? Get in touch.
Contact Us